One category, every way another business's trust can bring you customers. Pick a family, then a subcategory, then open any partner type to see how it works and how it's paid.
Each type has one home family, sorted by relationship: who owns the audience, who controls the content, who bills the customer. Benchmarks are linked to their sources; "(vendor)" marks figures published by a vendor or aggregator, and "No benchmark found" means no citable figure turned up in the research (September 2026).